A new age and a new face emerged in Dallas on February 5, 1989 when Jerry Jones purchased the Cowboys from “Bum” Bright. Over the last 25 years we have seen Jerry’s face on the sidelines and in the booth.
Jerry instantly became a tyrant when he fired the most popular coach to ever lead a football team in the great state of Texas, Tom Landry.
Jerry brought his personal style of changes to the Dallas Cowboys when he purchased the team. His second major decision was to bring in Miami Hurricanes’ head coach Jimmy Johnson. Together, Jerry figured that they could build the Dallas Cowboys back into America’s favorite team.
The next major decision was to trade franchise running back Hershel Walker. To this day, Jerry and Jimmy still argue about who deserves the credit for this blockbuster trade with Minnesota.
It took until 1992 for the partnership to win its first Super Bowl and everything was good in Dallas. Jimmy and Jerry had put together the triplets, Troy Aikman, Emmitt Smith and Michael Irvin.
Jerry and Jimmy had assembled a Dynasty. The Cowboys went on to win another Super Bowl the next season and the world was jumping aboard the Cowboys’ bandwagon.
However, everything was not as good as it appeared on the surface around Valley Ranch. Jimmy was promised, in the beginning, to have control of all football related issues and Jerry would handle the marketing of America’s team. After back to back Super Bowl victories, Jimmy was now the most popular Cowboy and Jerry had issues with this fact.
Things boiled over when Jerry decided that he owned the team, and he could therefore do whatever he desired, no matter what Jimmy’s locker room rules were. One day, during a team meeting, Jerry brought a person inside the forbidden zone and this infuriated Jimmy. This was the straw the broke the bond in Dallas.
Jerry Jones’ Cowboys soon parted ways with the second most popular coach in franchise history.
After Jimmy Johnson was gone, Jerry brought in his buddy from the University of Oklahoma, Barry Switzer. Barry had more strings attached to him than a Marionette. Jerry Jones had so much talent on this team that Barry was able to win another Super Bowl two years later.
Jerry hired coach after coach after the Jimmy Johnson era, but each one became the scapegoat for a mismanaged team.
Jerry finally decided to close the revolving door that led to the head coaching position in Dallas and bring in a former player, Jason Garrett, to be his next project.
With 25 years of team ownership under his holster, Jerry Jones has three Super Bowl rings. Jerry Jones did save the franchise. He did it his way. In doing so, Jones has failed to bring this team to the big show for the last 19 seasons. Still, the Dallas Cowboys remain as popular as ever and Jerry Jones has never lost a dime on his investment. In 1988, nobody knew the face of Jerry Jones, now, nearly every person in world with a television recognizes his distinct profile.
Is it possible that the fame and riches he has acquired in his lifetime, along with the narcissistic nature of his being, that Jerry Jones may have gone mad?
Whitebear560.com – Sports-Kings/Down and Distance contributor Whitebear560 – Whitebear560 Facebook – @Whitebear560 Twitter.